Nike has done so much for some of the nation’s leading college basketball programs. Several of the top programs across the country don the infamous Nike Swoosh on their jerseys and apparel, and the marketing done by both sides has been a huge success.
On Wednesday, the NCAA and ESPN Events announced an early-season event that will pay homage to Nike co-founder and chairman, Phil Knight, during the 2017-18 season.
The Phil Knight Invitational will see 16 schools from all across the country, who are all sponsored by Nike, converge on the Portland area for two early-season tournaments in celebration of Knight’s 80th birthday.
Knight turns 80 on February 24th, 2018. Continue reading Michigan State, Duke, and North Carolina Headline Phil Knight Invitational to Honour Nike Co-Founder